HRi events

Loading Events

« All Events

  • This event has passed.

Build & Develop a Brand which Resonates

10 February 2022 @ 10:00 am - 11:00 am

How to develop a brand and effectively communicate it to your customers.

About this event

Hear about how to develop a brand and effectively communicate it to your customers.

In this session we’ll be focusing on Branding basics – what it means to create and develop a great brand, how to set your business apart and how to communicate your brand effectively to customers.

There might be heaps of businesses that do what you do – but none of them do it your way. In difficult (and competitive) times, creating a brand that connects to customers and promotes your values is crucial.

This workshop is for people who are not sure how to set their small business apart from the rest and want to understand branding better.

Content and Takeaways

  • Understand why branding isn’t just a logo
  • The Vision, Values, Personality, Positioning process
  • Learn the difference between brand strategy and brand design
  • Hear how to develop brand values
  • Learn how to communicate your brand story
  • Understand how to help your team understand the brand


“I came across Shake it Up randomly and I am so glad I did. As someone who is starting up with her own business I was struggling with what to prioritise and having a strategy to implement. I have a lot to work with now. I will definitely follow up with them to get more advice – I would highly recommend! Thank you guys :)” – Sara Innocenzi

About the presenter:

Rachael Dines is the founder of Shake It Up Creative, an award-winning, growing marketing agency in West Sussex. A Chartered Marketer and approved Enterprise Nation Adviser, her marketing career has spanned over 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She is currently an adviser on regional funded support programmes including South East Business Boost and the High Streets of Winchester Retail Support Club. Rachael has featured on BBC Radio Sussex, Radio Reverb and as an expert guest on the LBC Radio Clive Bull Business Show. Passionate about sharing her knowledge and working collaboratively, Rachael is pleased to be a speaker for the HRi webinar series.


Newsletter signup

* indicates required

HRi will use the email address you provide on this form to be in touch with you and to provide updates and marketing.

You can change your mind at any time by clicking the unsubscribe link in the footer of our emails. We will treat your information with respect. For more info For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.