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How to write a book that builds your business – Alison Jones

3 March 2021 @ 12:30 pm - 1:30 pm

Who is this for?

This event is for HR experts who are considering writing a book to build their reputation and credibility and wondering how best to go about it.

What you will get from the session:

An overall understanding of the writing and publishing process, ideas for how to get started and how to use a book to build your business.

Practical tips and tools to ensure that your book starts to build your business and reputation from the first day you start writing.

Advice on putting in place the systems and processes that will support your writing and help you use the book to build your business .

About the presenter/business:

Alison Jones is a publisher and business book coach, founder of Practical Inspiration Publishing. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up her pioneering new partnership publishing company in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is on the board of the Independent Publishers Guild, and hosts The Extraordinary Business Book Club, a podcast and community for writers and readers of extraordinary business books. She has written and edited several books, including This Book Means Business (2018).


‘Alison chaired the morning of The London Book Fair’s Quantum Conference 2019. She is the ultimate professional, delivering all that was asked and more, and in a friendly, enthusiastic, knowledgeable manner. Additionally, she led an in-person conversation on the day, around the rise of non-fiction in both books and TV, which was quality, informed and perfectly delivered.’ – Orna O’Brien, Conference Manager, The London Book Fair

‘Alison gave an entertaining and inspiring talk to my Women in Business West Kent group recently. Everyone in the room really engaged with her talk and we all came away highly enthusiastic about writing a book and knowing that it can really help to build our businesses. She gave us lots of tips on what we need to do before we start and how to use a book strategically so it is part of our business and not merely an adjunct. She brought several examples of the books she has published across a wide range of business topics. They were all very professionally printed and very impressive.

If you need a publisher or someone to speak about publishing then I highly recommend Alison.’ – Emma Cox, Business Growth Consultant and Speaker.


Via Zoom
United Kingdom + Google Map


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