What you will get from the session:

Find out how to build the foundations of a realistic and do-able marketing strategy and plan for your HR Consultancy without paid ads or complex funnels.

Learn what steps you need to take to promote your business and start attracting better quality, profitable clients who appreciate the services you offer and pay you what you’re worth.

You’ll get a worksheet to help you get clear about:

• Your Plan – what you need to sell to reach your financial targets?
• Your Proposition – what do you offer that your prospective clients really want?
• Your People – who are the clients you most want to work with and how do you attract them?

Plus a Quick Win:

• 6 things to include on your website home page to help turn browsers into buyers.

Who is it for:

Owners & Partners of independent HR Consultancies who want to discover how to attract ideal clients who will pay them regularly and value what they offer.

About the presenter:

Emma Tarring M CIPR is Co-founder and Director of The Marketing Matrix, the marketing strategy, support and training consultancy based in Walton-on-Thames, Surrey, UK.

We specialise in creating and growing B2B and professional consultancy businesses in sectors including HR, leadership & development, coaching, employee engagement, recruitment and business innovation.

Over the past decade, Emma and Co-founder Anneve Hutchinson M IDM have helped well over 100 owners and managers of consultancies to create sustainable profits from their businesses through clear, consistent and confident marketing.

Emma was a business and tech journalist and PR for many years, and later head of corporate affairs for Cable & Wireless Communications before leaving corporate life to become an independent PR and Communications consultant.

The Marketing Matrix also hosts The Corporate Escape Club https://thecorporateescapeclub.co.uk/ , a monthly conversation and collaboration networking group for B2B consultants who have escaped corporate life to create their own consultancy businesses – or who are planning on doing so.

Testimonials:

“Emma & Anneve have put my mind at rest throughout and they have taken away the anxiety and fear that I had about getting my business to have an online presence. Their communication has been exceptional and their calm desire to find ways around all the problems that I presented has made my experience of producing a website far less painful that I feared it would be!”

Hannah Copeland, HR SOS

“The Marketing Matrix has been the valued business partner of Priority Appointments for over 7 years. Anneve and Emma have been pivotal in all of our strategic and tactical marketing planning which has resulted in a significantly enhanced brand profile and increased customer awareness. 5 star service!!”

Barbara Law, MD, Priority Appointments

Testimonial for The Corporate Escape Club

“Thank you for yesterday, again it was a great event and meeting everyone was really enjoyable. I am going to arrange some more one to one’s based on the back of this. Also thank you for the marketing nuggets too, very helpful.”

Jane Blackwood, HR Business Consultants

Future Events with HR Independents:

• 11 May 2022 – 10 ways content can attract your ideal HR clients £49