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10 Ways Content Can Attract Your Ideal Clients

26 May 2022 @ 12:30 pm - 1:30 pm

The structure you need to produce content that will help to engage your ideal client and offers ideas of how to help ensure they see it. 

About this event

If you market your business, the chances are that the aspect that stresses you out the most is creating content. It can take AGES to write articles, think up ideas for posts, tailor topics for podcasts or create videos.


Then you put it out and…. Crickets! No responses. No enquiries. Nothing. It’s soul-destroying!


The most common reason that content fails to magnetically attract ideal clients is a lack of clarity about WHY you’re creating content in the first place.

Many HR consultants map out a list of topics, then just write about those – regardless of whether they’re what a prospective client wants to know!

This one-hour workshop will give you the structure you need to produce content that will help to engage your ideal client and offers ideas of how to help ensure they see it.


You’ll discover how to:

  • Make friends with Google so your content gets found
  • Create an irresistible ‘lead magnet’ that people will give their email address to access
  • Use channels that you may not have thought of to get your content seen by more people.
  • After the workshop, you’ll receive a content builder to help you structure your articles, blogs or podcasts to make sure they engage prospective clients.

The webinar is for Owners & Partners of independent HR Consultancies who want to discover how to attract ideal clients who will pay them regularly and value what they offer.

About the presenter:

Emma Tarring M CIPR is Co-founder and Director of The Marketing Matrix, the marketing strategy, support and training consultancy based in Walton-on-Thames, Surrey, UK.

We specialise in creating and growing B2B and professional consultancy businesses in sectors including HR, leadership & development, coaching, employee engagement, recruitment and business innovation.

Over the past decade, Emma and Co-founder Anneve Hutchinson M IDM have helped well over 100 owners and managers of consultancies to create sustainable profits from their businesses through clear, consistent and confident marketing.

Emma was a business and tech journalist and PR for many years, and later head of corporate affairs for Cable & Wireless Communications before leaving corporate life to become an independent PR and Communications consultant.

The Marketing Matrix also hosts The Corporate Escape Club , a monthly conversation and collaboration networking group for B2B consultants who have escaped corporate life to create their own consultancy businesses – or who are planning on doing so.



“Emma & Anneve have put my mind at rest throughout and they have taken away the anxiety and fear that I had about getting my business to have an online presence.

Their communication has been exceptional and their calm desire to find ways around all the problems that I presented has made my experience of producing a website far less painful that I feared it would be!”

Hannah Copeland, HR SOS



“The Marketing Matrix has been the valued business partner of Priority Appointments for over 7 years.

Anneve and Emma have been pivotal in all of our strategic and tactical marketing planning which has resulted in a significantly enhanced brand profile and increased customer awareness. 5 star service!!”

Barbara Law, MD, Priority Appointments


Testimonial for The Corporate Escape Club

“Thank you for yesterday, again it was a great event and meeting everyone was really enjoyable. I am going to arrange some more one to one’s based on the back of this.

Also thank you for the marketing nuggets too, very helpful.”

Jane Blackwood, HR Business Consultants

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