Who is it for?

This online event is aimed at HR business owners that want to get media coverage but don’t know how.

About the presenter/business:

Rachael Dines is the founder of Shake It Up Creative, an award-winning, growing marketing agency in West Sussex. A Chartered Marketer and approved Enterprise Nation Adviser, her marketing career has spanned over 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She is currently an adviser on regional funded support programmes including South East Business Boost and the High Streets of Winchester Retail Support Club. Rachael has featured on BBC Radio Sussex, Radio Reverb and as an expert guest on the LBC Radio Clive Bull Business Show. Passionate about sharing her knowledge and working collaboratively, Rachael is pleased to be a speaker for the HRi webinar series.

What you will get from the session:

Getting in the paper or on the radio isn’t as easy as it used to be. Journalists are inundated with press releases every day and media outlets work with skeleton staff. Learn the details about what makes the best stories and how to confidently pitch them to the local media.

You will leave this session knowing:

• What PR is and how it can benefit your company

• The different types of media target

• What makes a good news story

• What journalists are looking for

• How to approach a journalist/media title

Testimonials/recommendations:

“Working with Shake it up Creative was a key reason we were successful in winning the People’s Projects, with Rachael securing a lot of exposure in local press and being the driving force behind a new support group for invisible disabilities on Facebook. They are open to new ideas and I would definitely recommend them for a creative company.”

Jessica Cheetham, Producer, Root Experience

“My session with Rachael was really helpful, and packed with very informative advice. She provided me with loads of actionable steps to take, and plenty of great ideas I hadn’t thought about.”

Tim Hanley, Go Tiger!

“My business was a little up and down due to my own health and Rachael was sympathetic and gave me some very helpful strategies to help my business be visible digitally when I was concentrating on my health.

The suggestions were really a light bulb moment and they have reduced a lot of stress and I am able to focus on other areas as I am now so organised with my digital marketing.”

Kayla, Safety Mode