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How to create an effective and professional online presence and content strategy for your HR and People Consultancy
18 January 2021 @ 12:30 pm - 1:30 pm
Who is it for?
This webinar is aimed at Independent HR and People Consultants running their own business and who want to generate a professional brand and web presence in order to successfully convert online visitors and social media contacts into paying customers.
About the presenter:
Sue Fernandes is head of Digital at Instilled, a specialist Branding and WordPress website development agency based in Stockport, Cheshire. Sue has over 10 years of experience designing and building brands and websites for SME clients and is a regular speaker on both Website best practices and content generation.
What you will get from this session:
Learn why professional and consistent branding is so important
Understanding why a good website will validate your service and professionalism
Learn why a good website and regular, high quality content is vital to increase engagement with your potential clients
Understanding the different types of website to avoid future pitfalls
Understanding what content your users will find most useful
Tips to make writing content easier
Learn how to use content on Social Media to drive traffic to your website
Practical tips for optimising your site content to appeal to Google
Copywriting tips – what works and what doesn’t