Gain both a theoretical and practical overview of the main social media marketing channels used for business – Facebook, Twitter, LinkedIn and Instagram. The session will guide HR consultants on how to include social media within their overall marketing strategy. Learn about profile management, content planning and generation, engagement and scheduling. This is an insightful starting point for marketing a HR business through social media with the aim of achieving organic brand visibility and lead generation.

You will leave this webinar knowing:

• The difference between the core 4 social media platforms

• The essentials of profile management

• How to generate content ideas

• How to encourage post engagement

• Recommended scheduling tools

• How to measure what’s working